From the 4th till the 29th of April Gallery 33 proudly hosted the Pastoe pop-up shop, celebrating a 100 years of design innovation. Pastoe's proud tradition of minimalist furniture designs with its distinctive functional character found a great home at the Amsterdam location, catering to design and furniture aficionados. The ‘Pastoe - 100 years of innovation’ book is still available at the gallery shop.
Pastoe pop-up shop at Gallery 33
The pop-up shop illustrated not only the rich history of the design brand, but also demonstrated the accessibility and intrinsic simplicity of the design by presenting in a small-space gallery setting. The pop-up at Gallery 33 represented an environment in which living, working, learning and creating were defined in a new way. Since it was founded by Frits Loeb a hundred years ago in 1913, Pastoe grew to become an internationally recognised designer label. The Dutch brand stands for simplicity, timelessness, quality and craftsmanship. Over the past years, Pastoe has acquired an excellent circle of designers including Maarten Van Severen, Shigeru Uchida and Scholten & Baijings.
The Pastoe philosophy
Pastoe is rooted in a long and authoritative tradition which focuses on quality, craftsmanship and simplicity: values which are still current and important in the contemporary design philosophy of the company, as well as in the contemporary design world, although in recent years the company has become more of a design label than a label for designers. Pastoe still looks for understatement in its designs. The attention devoted to construction and the choice of color and materials continues to be very important, as does the functional and sustainable character of the furniture. Like good art, the furniture does not dictate its environment or user; it provides a perfect transition between the architectural scale and the human dimension, between the interior and the inhabitant.